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      <description>Article written by &lt;a href=&quot;http://www.stevewiideman.com/&quot;&gt;Orange County SEO Expert&lt;/a&gt; Steve Wiideman. This pay to play list of directories was created to help you build one-way links to your website. One-way links are critical to improving PageRank on search engines like Google and Yahoo! Read more below.</description>
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      <title>Are Pay to Play Directories Worth the Money?</title>
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      <description>Article written by &lt;a href=&quot;http://www.stevewiideman.com&quot;&gt;Orange County SEO Expert&lt;/a&gt; Steve Wiideman. The days of free listings are over, with the exception of a few lingering heroes. Before you start putting $49 into listing on several thousand &lt;b&gt;pay to play directories&lt;/b&gt; you should figure out if there are quantifiable impacts to your ROI. Read more below.</description>
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