Hiring an SEO pro, like Orange County SEO Expert Steve Wiideman is better than splitting out SEO and SEM between two entities. Read below to see why an SEO Expert should be all you need to maximize your entire search engine marketing strategy.

Why Hire an SEO Expert to Handle SEM?

Simple: SEO Experts understand the value of having a perfect blend of natural search engine optimization and quality incoming links. Did you know that an non-optimized website will actually pay more for a Pay-Per-Click Campaign than a website optimized for natural placement? It's true. According to Google's Quality Score criteria, you can actually pay less for PPC if your site has the following:

Google Quality Score Criteria

1. A high keyword click-through rate (CTR) on Google
2. Relevance of your ad text
3. Historical keyword performance on Google
4. The quality of your ad's landing page
5. And other relevancy factors

Taking this idea a step further, did you also know that having a higher Quality Score can help you rank ABOVE your competition in the Sponsored Results, even if your competitor is paying more? Another true fact about PPC.

Being on the Same Page with Ad Copy

Having your Search Engine Optimization Expert manage PPC and Natural Search campaigns prevents conflicting Ad Copy appearing in the search results. One person to manage both pieces allows for a smoother user experience and zero ad confusion.

Multiple Tracking Codes?

Third parties will have you install additional tracking tools, which can increase the load time of a webpage, ultimately affecting user experience. By having your SEO Expert manage both SEO and SEM, you should only have to worry about one piece of tracking code on the website.

By having your SEO Expert be responsible for your entire campaign, you won't have to aggregate two different reports. Instead, you'll (hopefully) only have to view one report outlining the cost, clicks, and ROI from both search marketing mediums. And if your SEO Expert is really good, you will also see trending statistics and a pattern of consistent online visibility growth with lower overall costs.

Benefits of the SEO Expert In Review

For the highest level of ad consistency and the best possible reporting metrics, you should consider keeping SEO and SEM responsibilities in the hands of your SEO Expert. Matching both campaigns creates a better user experience in the search results and returns a more effective reporting system. An SEO Expert may be all you need to succeed with your search marketing campaign.

About the Author

Steve Wiideman is a freelance SEO Expert in Orange County, California. He is a considered an SME in his field and has sold several hundred copies of his eBook on how to rank higher in the search engines. Wiideman was a winner of the 2006 CCA GREAT Awards and has earned Congressional Recognition for his contributions to the small business and scholastic communities.