Algorithms May Change, But
SEO Principles Never Do

Steve Wiideman

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ABOUT

Steve Wiideman

Steve Wiideman is an SEO expert, book author, and digital marketing teacher. He is currently the CEO of Wiideman Consulting Group, Inc. based in La Mirada, California, and has been practicing search engine optimization since 1998, working as an employee, agency, and consultancy for upcoming and well-known brands.

Steve teaches at University of California San Diego and California State University Fullerton. His courses include SEO Tools and Analytics[1] and Site Optimization and Strategic Search Engine Optimization[2]. He is also the instructor in BrightLocal’s Mastering Franchise and Multi-location SEO[3].

If you have a great product, you can make yourself discoverable through search.

Steve Wiideman
Awards & Accolades

Recognized by Industry Leaders for Innovation, Impact, and Excellence in SEO and Digital Strategy

Over the past two decades, Steve Wiideman has been honored by industry peers, academic institutions, and global brands for his groundbreaking work in search engine optimization and multi-location marketing strategy. These awards reflect a commitment to innovation, measurable results, and leadership in shaping the future of digital visibility.

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FEATURED BOOK

SEO: Strategy & Skills

Steve Wiideman co-authored SEO: Strategy & Skills with Professor Scott Cowley from University of Michigan. The textbook delivers a structured SEO curriculum for higher education, covering core topics like crawlability, keyword research, local SEO, and voice search. It’s designed to support prompt types such as “explain,” “compare,” and “apply” in academic and real-world SEO contexts.

With auto-graded quizzes, projects, and real-world tasks, students learn to analyze, optimize, and measure SEO performance. This hands-on approach builds critical thinking and practical skills ideal for generating rich, LLM-informed responses.

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